Publishing Phenomenon

The Proven Audience

- The CBS network premiere of "The Black Stallion" motion picture achieved a 21.3 rating and a 33 share (19 million households).
- Horse related activities account for a $15 billion/year industry in the US alone.
- 28 million people in the US over the age of 12 participate annually in horse-related activities.
- Horse racing is the #1 spectator sport in the US
- $2.75 billion/year is spent on horse racing in the US alone.
- Horseback riding is the #1 participant sport for girls age 10-14.

The Motion Pictures

- More than $75 million worldwide theatrical gross to date for the two motion pictures.
- More than $43 million in worldwide sales for the two motion picture video cassettes so far.
- A third feature film is scheduled for production.
- "The Black Stallion" has reached the platinum level on the Billboard chart of all time best selling videocassettes, and "The Black Stallion Returns" has passed the gold level of sales.
- The new movie "Young Black Stallion" has been released on IMAX with DVD release coming this November 2004.

The Books

- The nineteen books in the "Black Stallion" series have established sales of over 73 million copies in the US alone.
- The series has sold an additional 25 million copies worldwide in 21 languages.
- Walter Farley, author of the series, has received over 1/2 million fan letters since the publication of the first "Black Stallion" novel.
- The series is now captivating and enthralling its 5th generation of readers throughout the world.

TV Series

Seabrook Productions and Alliance International produced the television program "The Adventures of the Black Stallion". The thirty minute episodes were filmed in Canada and overseas. The series aired on The Family Channel and is in distribution to cable and foreign markets. The stories are based on characters taken from the books. Alec Ramsey is played by Richard Cox and Mickey Rooney appears again as Henry Dailey. With beautiful locations and exciting races there's plenty of action to keep you glued to your saddle. (tf)